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E.SALMONSON is a movement. We have always been drawn to genuine products with an interesting backstory. Over the years we've been working in both the fashion- and the communications industry and this is our attempt to combine all knowledge, curiosity and good friends into one big and insane project.

Our goal is simply (but not simple) to create and produce products that you would like to tell your friends about. Within the products we also include all the people and materials that stands behind it. We try to take everything to its edge, no matter if it is the product itself or the box that it comes in.

At the moment we produce all our products in Alingsås and Gothenburg. We think that's fun. Not only is it good for the environment, it's also good for us working with it, to be able to get closer to the products. Do you want to join us and see your sweater, hat, scarf or belt get made? No problems!

We work out of an old family farm in Sexdrega, located outside of Borås. The plan is to make it a destination for like-minded, somehow. In addition we also have a workshop/showroom in Gothenburg.

We have no clear plan or even idea where this will end up eventually. E.SALMONSON is simply all we have learned about how to be successful in fashion and communications – but the total opposite.

If you have any questions or concerns, please send an email to info@esalmonson.se.